• Creators Lab - Instagram

    Amplifying Brands Through Authentic Creator-Led Influence
What Is Creators Lab?

Creators Lab is Unicom Marketing’s curated ecosystem of digital creators, designed to help brands and events reach wider audiences in the online world. We connect you with the right creators to amplify your products or services across social platforms—strategically, authentically, and within budget.

From creator sourcing and content planning to performance management, we handle the entire process. Whether you’re activating a physical event or extending your reach online, Creators Lab bridges offline experiences with digital impact—so your brand stays visible, relevant, and engaging everywhere your audience is.
Creators Lab
About Our Creators

We work with a network of over 3,000 creators, with a strong focus on peer content creators who resonate authentically within their communities. Our expertise lies in driving brand exposure and awareness within niche and high-engagement online communities.

Our creators are geo-targeted and strategically categorized by location, audience demographics, content style, and profile type. Through carefully curated creator collaborations, we help brands drive traffic to both online platforms and offline events or pop-up stalls—boosting engagement, strengthening brand presence, and delivering measurable results.

 

 

Creators Lab vs KOL & Influencer Marketing Management

Creators Lab
(Unicom Marketing)
  • Focuses on a curated network of digital creators across multiple niches
  • Manages the entire creator campaign journey: selection, content planning, execution & reporting
  • Emphasises authentic engagement within creator communities
  • Combines content strategy, platform optimisation & performance tracking
  • Suitable for brand awareness, engagement, product launches & event activations
  • Works with creators who connect naturally with target audiences
  • Balanced approach between reach, engagement & measurable results
KOL Marketing
Management
  • Focuses on Key Opinion Leaders (KOLs) with professional or industry authority
  • Prioritises credibility, trust & expertise-driven influence
  • Commonly used in high-trust industries (technology, healthcare, finance, professional services)
  • Messaging is expert-led and educational rather than entertainment-driven
  • Campaigns often involve long-term partnerships
  • Best for brand positioning, authority building & trust-based decision making
Influencer Marketing
Management
  • Focuses on social media influencers with strong reach and engagement
  • Prioritises visibility, awareness & social buzz
  • Often includes short-term or campaign-based collaborations
  • Content is lifestyle-driven, trend-led and entertainment-focused
  • Suitable for mass awareness campaigns, promotions & social engagement
  • Performance is commonly measured through reach, impressions & engagement metrics
Creators Lab
How Creators Lab
Stands Out
Bridges the gap between KOL marketing and influencer marketing management.
Combines strategic planning with creative execution.
Offers a structured, end-to-end creator marketing solution.
Designed to deliver authentic storytelling with measurable outcomes.
Creators Lab
Creator Categories
  • Beauty & Fashion
  • Technology
  • Travel
  • Foodie
  • Parenting
  • Automotive
  • Education
  • Fitness & Sports
  • Medical
  • Lifestyle
Creators Lab
Process Flow
  • Creator
    Selection
    We select suitable creators who align with your brand objective, values and goals.
  • Planning &
    Content Strategy
    We tailor trending content ideas for each each and plan a suitable timeline for campaign execution.
  • Content
    Production
    Manage creators storyboard, shooting and editing.
  • Posting/
    Publication
    Manage creators posting across social platform and manage their posting engagement.
  • Reporting &
    Analysis
    Compile all creators posting insights into a comprehensive campaign report.
  • Secondary
    Utilization
    Digital usage (Web or online promotions, in-store promotions such as banners or pop-ups).

Creators Lab
Unicom Creator Workshop
We regularly host creator development workshops covering makeup, health, skincare, as well as shooting and editing. These sessions help our creators stay up-to-date with industry trends and continuously sharpen their skills, ensuring they produce high-quality content consistently.
Ready to collaborate with creators who elevate your brand?
Get in touch with us to start your campaign.
Contact Us